vedantsawant281104's BragBook

• AI-Powered Audience Strategy for Digital Marketing: Build Seed Audiences, Improve Data Quality, and Optimize Segmentation - LinkedIn Learning, by Adobe (2026). • AI for Marketers - HubSpot Academy (No certificate). • What Is Generative AI? - LinkedIn Learning (2026). • Essential Skills in Generative AI for Creatives - Adobe (2026) (No certificate).

This SP Jain group project explored how Lumi, an Australian SME lender, could expand into embedded finance through platform partnerships. The presentation brought together market research, competitor analysis, segment prioritisation and distribution recommendations. Topics covered by the team • Market and competitor analysis: Compared direct lenders and platform-based finance options to identify potential differentiation. • Segmentation: Developed a weighted framework to prioritise SME sectors, including trades, transport and logistics, health, hospitality and professional services. • Distribution strategy: Considered software and workflow partners where a finance offer could appear at a relevant point in a business customer’s journey. • Recommendations: Proposed phased market priorities and product/channel ideas tied to cash-flow patterns.

During my internship at Healthier Tastier Foods, I contributed to the company’s content activity, including writing and publishing more than 50 SEO-optimised blog articles through shopify. The examples below are published on Coco Earth’s recipe blog and show the style of content associated with the brand.

During my HTF internship, I worked on Frisp’s TikTok presence and short-form product content. The work included presenting products in everyday contexts, showing product varieties and creating content designed to make the brand visible and approachable. My contribution • Supported Frisp TikTok content and brand presentation during the internship. • Worked with short-form product videos showing snack formats, flavours and usage occasions. • Reviewed visible post performance as a starting point for considering which content attracted views. Available evidence The supplied screenshot shows 12 visible videos with view counts from 10 to 1,580. This is a snapshot of selected posts, not full account analytics or proof that a specific activity caused growth.